Concepedia

Peng-Ting Chen

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Statistics

Publications

2

Citations

49

H-Index

2

Active since

2009

Affiliations

Asia University(Current)

Peng-Ting Chen is an author at Asia University specializing in management, marketing, and business.

Top concepts

BusinessMarketingManagementAdvertisingBusiness ModelsMobile MarketingBusiness StrategySocial InnovationMobile AdvertisingCustomer Satisfaction

Publications per year

2009–2014

2

Publications

2

Unlocking the promise of mobile value-added services by applying new collaborative business models

Peng-Ting Chen, Joe Cheng · Technological Forecasting and Social Change · 2009 · 38 citations

Customer Satisfaction, Mobile Commerce, E-business Model +10

Mobile advertising setting analysis and its strategic implications

Peng-Ting Chen, Joe Cheng, Ya-Wen Yu et al. · Technology in Society · 2014 · 11 citations

Advertising, Mobile Marketing, Interactive Marketing +6

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