Heidi H. Sung

Classification of Adventure Travelers: Behavior, Decision Making, and Target Markets

Heidi H. Sung · Journal of Travel Research · 2004 · 140 citations

Customer Satisfaction, Adventure Tourism Establishments, Behavioral Sciences +13

Definition of adventure travel: Conceptual framework for empirical application from the providers’ perspective

Heidi H. Sung, Alastair M. Morrison, Joseph T. O’Leary · Asia Pacific Journal of Tourism Research · 1996 · 101 citations

Tourism Management, Leisure Study, Tourism Performance +21

The Effects of Household and Trip Characteristics on Trip Types: A Consumer Behavioral Approach for Segmenting the U.S. Domestic Leisure Travel Market

Heidi H. Sung, Alastair M. Morrison, Gong‐Soog Hong et al. · Journal of Hospitality & Tourism Research · 2001 · 70 citations

Customer Satisfaction, Travel Expenditures, Activity-travel Pattern +16

Marketing to the visiting friends and relatives segment: An international analysis

Alastair M. Morrison, Barbara Woods, Philip L. Pearce et al. · Journal Of Vacation Marketing · 2000 · 54 citations

Customer Satisfaction, Tourism Management, International Tourism +17

Travel Destination Websites: Cross-Cultural Effects on Perceived Information Value and Performance Evaluation

Mi‐Hea Cho, Heidi H. Sung · Journal of Travel & Tourism Marketing · 2012 · 41 citations

Customer Satisfaction, Tourism Performance, Tourism Supply +24