Echo Huang

Publications

746

Citations

H-Index

2004

Active since

Affiliations

National Kaohsiung First University of Science and Technology(Current)

Athabasca University

National Kaohsiung University of Science and Technology

Echo Huang is an author at National Kaohsiung First University of Science and Technology specializing in marketing, management, and interactive marketing.

Top concepts

MarketingManagementBusinessInteractive MarketingCommunicationConsumer BehaviorConsumer ResearchUser ExperienceDigital MarketingPurchase Intention

Publications per year

2004–2024

Publications

Online experiences and virtual goods purchase intention

Echo Huang · Internet Research · 2012 · 253 citations

Digital Marketing, Consumer Research, Social Value +25

Use and gratification in e‐consumers

Echo Huang · Internet Research · 2008 · 166 citations

Customer Satisfaction, Innovation Adoption, Digital Marketing +26

Extending the theory of planned behaviour as a model to explain post-merger employee behaviour of IS use

Echo Huang, Meng Hao Chuang · Computers in Human Behavior · 2004 · 73 citations

Employee Involvement, Organizational System, Organizational Communication +14

Influences of Web interactivity and social identity and bonds on the quality of online discussion in a virtual community

Hung‐Pin Shih, Echo Huang · Information Systems Frontiers · 2012 · 46 citations

Web Interactivity, Social Identity, Social Media +15

Food delivery app continuance: a dual model and segmentation approach

Trieu Nguyen, Echo Huang, Dung Minh Nguyen · International Journal of Retail & Distribution Management · 2023 · 38 citations

Customer Satisfaction, Digital Marketing, Consumer Study +26

Rows per page

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