Yongzhong Yang

Preservation of Cultural Heritage Embodied in Traditional Crafts in the Developing Countries. A Case Study of Pakistani Handicraft Industry

Yongzhong Yang, Mohsin Shafi, Xiaoting Song et al. · Sustainability · 2018 · 194 citations · Full text

Cultural Heritage, Education, Archaeology +19

Keeping Watch on Intangible Cultural Heritage: Live Transmission and Sustainable Development of Chinese Lacquer Art

Xiaoting Song, Yongzhong Yang, Ruo Yang et al. · Sustainability · 2019 · 59 citations · Full text

East Asian Studies, Cultural Heritage, Sustainable Development +20

Role of Social Media Marketing Activities (SMMAs) in Apparel Brands Customer Response: A Moderated Mediation Analysis

Zobi Khan, Yongzhong Yang, Mohsin Shafi et al. · Sustainability · 2019 · 55 citations · Full text

Customer Satisfaction, Digital Marketing, Social Marketing +19

How does customer and supplier cooperation in micro-enterprises affect innovation? Evidence from Pakistani handicraft micro-enterprises

Yongzhong Yang, Mohsin Shafi · Asian Business & Management · 2019 · 31 citations

Marketing, Supplier Relationship, Management +11

Vertical Co-operation in Creative Micro-Enterprises: A Case Study of Textile Crafts of Matiari District, Pakistan

Mohsin Shafi, Yongzhong Yang, Zobi Khan et al. · Sustainability · 2019 · 27 citations · Full text

Brand Strategy, Innovation Management, Creative Micro-enterprises +21