Concepedia
Statistics
Publications
2
Citations
66
H-Index
Active since
2010
Vanessa Apaolaza-Ibantilde is an author specializing in psychology, brand management, and consumer behavior.
Publications per year
2010–2011
Women satisfaction with cosmetic brands: The role of dissatisfaction and hedonic brand benefits
Vanessa Apaolaza-Ibantilde, ez, ra Diehl et al. · AFRICAN JOURNAL OF BUSINESS MANAGEMENT · 2011 · 50 citations · Full text
Business, Marketing, Psychology +13
Memory, emotions and rock n roll: The influence of music in advertising, on brand and endorser perception
Vanessa Apaolaza-Ibantilde, ez, Z Mark et al. · AFRICAN JOURNAL OF BUSINESS MANAGEMENT · 2010 · 16 citations · Full text
Business, Marketing, Psychology +16
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