Concepedia
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Publications
1
Citations
16
H-Index
Active since
2010
Z Mark is an author specializing in brand image perception, psychology, and emotion-based advertising.
Publications per year
2010–2010
Memory, emotions and rock n roll: The influence of music in advertising, on brand and endorser perception
Vanessa Apaolaza-Ibantilde, ez, Z Mark et al. · AFRICAN JOURNAL OF BUSINESS MANAGEMENT · 2010 · 16 citations · Full text
Business, Marketing, Psychology +16
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