Concepedia

Martina Percuoco

MP

Statistics

Publications

2

Citations

39

H-Index

2

Active since

2024

Affiliations

University of Naples Federico II(Current)

Martina Percuoco is an author at University of Naples Federico II specializing in marketing, consumption studies, and altruistic motives.

ORCID

Publications per year

2024–2025

2

Publications

2

Sustainability-driven fashion: Unpacking generation Z’s second-hand clothing purchase intentions

Anna Prisco, Irene Ricciardi, Martina Percuoco et al. · Journal of Retailing and Consumer Services · 2025 · 28 citations · Full text

, , +17

Artificial Intelligence and the Great Reset: Impacts and Perspectives for Italian SMEs Business Model Innovation

Valerio Muto, Simone Luongo, Martina Percuoco et al. · Systems · 2024 · 11 citations · Full text

, , +17

1–2 of 2