Junlong Luo

Probing the Cognitive Mechanism of Mental Representational Change During Chunk Decomposition: A Parametric fMRI Study

XiaoChen Tang, Jiaoyan Pang, Qi‐Yang Nie et al. · Cerebral Cortex · 2015 · 49 citations · Full text

Neuropsychology, Parametric Manipulation, Brain Function +21

Neural Basis of Scientific Innovation Induced by Heuristic Prototype

Junlong Luo, Wenfu Li, Jiang Qiu et al. · PLoS ONE · 2013 · 37 citations · Full text

Neurolinguistics, Cognition, Heuristic Creativity +21

The time course of breaking mental sets and forming novel associations in insight-like problem solving: an ERP investigation

Junlong Luo, Wenfu Li, Andréas Fink et al. · Experimental Brain Research · 2011 · 36 citations

Insight-like Problem Solving, Cognitive Science, Cognitive Neuroscience +15

Exploring the Experience of Novelty When Viewing Creative Adverts: An ERP Study

Shujin Zhou, Yue Yin, Tingting Yu et al. · Frontiers in Psychology · 2018 · 26 citations · Full text

Towards a neural model of creative evaluation in advertising: an electrophysiological study

Shujin Zhou, Junlong Luo, Tingting Yu et al. · Scientific Reports · 2020 · 20 citations · Full text