Statistics
Publications
1
Citations
112
H-Index
1
Active since
2002
Affiliations
St Petersburg University(Current)
J-N Kapferer is an author at St Petersburg University specializing in brand management, brand associations, and brand experience.
Publications per year
2002–2002
1
1
Is there really no hope for local brands?
J-N Kapferer · Journal of Brand Management · 2002 · 112 citations
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