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Publications
1
Citations
33
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Active since
2020
Poorva Singh is an author specializing in social media influencer endorsement, social media, and influencer communication.
Publications per year
2020–2020
To Study the Impact of Instafamous Celebrities on Consumer Buying Behavior
Yuvika Gupta, Sonal Agarwal, Poorva Singh · Academy of Marketing Studies journal · 2020 · 33 citations
Social Sciences, Communication, Marketing +16
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