Concepedia

Yuvika Gupta

YG

8

Publications

191

Citations

8

H-Index

2011

Active since

Affiliations

IMS Unison University(Current)

Uttaranchal University

Aligarh Muslim University

ICFAI University, Dehradun

ICFAI Business School

Yuvika Gupta is an author at IMS Unison University specializing in business, marketing, and customer satisfaction.

Top concepts

BusinessMarketingManagementConsumer ResearchCustomer SatisfactionEducationMobile LearningConsumer BehaviorDigital MarketingLearning Analytics

Publications per year

2011–2023

8

Publications

8

To Study the Impact of Instafamous Celebrities on Consumer Buying Behavior

Yuvika Gupta, Sonal Agarwal, Poorva Singh · Academy of Marketing Studies journal · 2020 · 33 citations

Social Medium Monitoring, Digital Marketing, Online Communication +31

A bibliometric analysis of mobile learning in the education sector

Farheen Khan, Yuvika Gupta · Interactive Technology and Smart Education · 2021 · 31 citations

Open Education, Learning Management System, E-learning +12

Mobilising big data analytics capabilities to improve performance of tourism supply chains: the moderating role of dynamic capabilities

Yuvika Gupta, Farheen Khan, Anil Kumar et al. · The International Journal of Logistics Management · 2023 · 30 citations

Customer Satisfaction, Tourism Management, Tourism Performance +24

Carbon Credit: A Step towards Green Environment

Yuvika Gupta · Global Journal of Management and Business Research · 2011 · 29 citations · Full text

Engineering, Sustainable Development, Carbon Accounting +17

Analysing customers' reviews and ratings for online food deliveries: A text mining approach

Farheen Khan, Suhail Ahmad Khan, Khalid Shamim et al. · International Journal of Consumer Studies · 2022 · 25 citations

Marketing Analytics, Customer Satisfaction, Digital Marketing +23

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