Concepedia

Jianliang Leon Zhao

JL

2

Publications

127

Citations

2

H-Index

2015

Active since

Affiliations

City University of Hong Kong(Current)

University of Science and Technology of China

Jianliang Leon Zhao is an author at City University of Hong Kong specializing in marketing, management, and business.

Top concepts

BusinessMarketingManagementBrand AwarenessEntrepreneurshipBusiness StrategyConsumer BehaviorConsumer ResearchDigital MarketingConsumer Engagement

Publications per year

2015–2017

2

Publications

2

The deeper, the better? Effect of online brand community activity on customer purchase frequency

Ji Wu, Liqiang Huang, Jianliang Leon Zhao et al. · Information & Management · 2015 · 76 citations

Customer Satisfaction, Online Customer Behavior, Customer Purchase Frequency +11

Effects of entrepreneurship and IT fashion on SMEs’ transformation toward cloud service through mediation of trust

Yan Yu, Min Li, Xin Li et al. · Information & Management · 2017 · 51 citations · Full text

Smes ’ Transformation, Startup Ecosystem, Cloud Service +8

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