Concepedia
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Publications
1
Citations
12
H-Index
Active since
2019
Viktoriia Antonova is an author specializing in loyalty program management, business, and loyalty program effectiveness.
Publications per year
2019–2019
EFFICIENCY EVALUATION MARKETING ACTIVITIES IN THE CONTEXT OF CUSTOMER LOYALTY PROGRAMS
Olena Sobolieva-Tereshchenko, Viktoriia Antonova · Efektyvna ekonomika · 2019 · 12 citations · Full text
Business, Marketing, Marketing Management +10
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