Brenda Mak

A confirmatory factor analysis of IS employee motivation and retention

Brenda Mak, Hy Sockel · Information & Management · 2001 · 263 citations

Employee Involvement, Employee Attitude, Organizational Communication +10

A Model of Customer Satisfaction and Retention for Hotels

Janet Sim, Brenda Mak, David Jones · Journal of Quality Assurance in Hospitality & Tourism · 2006 · 149 citations · Full text

Customer Experience, Customer Satisfaction, Service Quality +13

Rule extraction from expert heuristics: A comparative study of rough sets with neural networks and ID3

Brenda Mak, Toshinori Munakata · European Journal of Operational Research · 2002 · 97 citations

Artificial Intelligence, Fuzzy Logic, Engineering +14

User participation in knowledge update of expert systems

Brenda Mak, Bernd H. Schmitt, Kalle Lyytinen · Information & Management · 1997 · 81 citations · Full text

Engineering, Behavioral Decision Making, Elaboration Likelihood Model +23

Employees' Perceptions of Organizational Trust and Service Climate: a Structural Model Combining Their Effects On Employee Satisfaction

Prakash K. Chathoth, Brenda Mak, Vinnie Jauhari et al. · Journal of Hospitality & Tourism Research · 2007 · 79 citations

Customer Satisfaction, Organizational Characteristic, Whereas Service Climate +19