Concepedia

Paul M. Fischer

PM

2

Publications

38

Citations

2

H-Index

1974

Active since

Affiliations

Michigan State University(Current)

Paul M. Fischer is an author at Michigan State University specializing in business strategy, business, and marketing insights.

Top concepts

BusinessMarketingManagementBusiness StrategyConsumer ResearchMarketing InsightsAccountingBusiness AnalyticsMarketing StrategyMarketing Analytics

Publications per year

1974–1974

2

Publications

2

New Approaches to Analyzing Marketing Profitability

Frank H. Mossman, Paul M. Fischer, W. J. E. Crissy · Journal of Marketing · 1974 · 24 citations

Marketing Analytics, Revenue Model, Consumer Research +17

New Approaches to Analyzing Marketing Profitability

Frank H. Mossman, Paul M. Fischer, W. J. E. Crissy · Journal of Marketing · 1974 · 14 citations

Customer Profitability, Management, Business +5

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