B.B. Goyal

Publications

Citations

H-Index

2009

Active since

Affiliations

Dr. B. R. Ambedkar National Institute of Technology Jalandhar(Current)

B.B. Goyal is an author at Dr. B. R. Ambedkar National Institute of Technology Jalandhar specializing in market segmentation, supply chain management, and business.

Top concepts

BusinessMarketingManagementConsumer BehaviorConsumer ResearchRetail OperationsMarket SegmentationSupply Chain Management

Publications per year

2009–2009

Publications

Mobile Handset Buying Behavior of Different Age and Gender Groups

Jagwinder Singh, B.B. Goyal · International Journal of Business and Management · 2009 · 38 citations · Full text

Organized Retailing In India- An Empirical Study Of Appropriate Formats And Expected Trends

B.B. Goyal, Meghna Aggarwal · The Global Journal of Business Research · 2009 · 18 citations

Buying Behavior, Relative Importance, Management +13

Rows per page

1–2 of 2