Concepedia

Helena M. de Klerk

HM

11

Publications

430

Citations

11

H-Index

2002

Active since

Affiliations

University of Pretoria(Current)

Tshwane University of Technology

Cornell University

Helena M. de Klerk is an author at University of Pretoria specializing in marketing, consumer research, and consumer behavior.

Top concepts

MarketingConsumer ResearchFashionConsumer BehaviorGenderManagementCostume DesignBrand StrategyBrand ManagementConsumer Decision Making

Publications per year

2002–2018

11

Publications

11

Female consumers' evaluation of apparel quality: exploring the importance of aesthetics

Helena M. de Klerk, Stephna Lubbe · Journal of Fashion Marketing and Management · 2008 · 88 citations

Customer Satisfaction, Qualitative Research Style, Consumer Research +25

The right to be heard and to be understood: a conceptual framework for consumer protection in emerging economies

Suné Donoghue, Helena M. de Klerk · International Journal of Consumer Studies · 2009 · 75 citations

Customer Satisfaction, Consumer Uncertainty, Consumer Study +23

Controversial fashion, ethical concerns and environmentally significant behaviour

Helena M. de Klerk, Madelein Kearns, Mike Redwood · International Journal of Retail & Distribution Management · 2018 · 54 citations

Structured Questionnaire, Consumer Study, Value Theory +24

The early‐adolescent female clothing consumer

Helena M. de Klerk, Thea J. Tselepis · Journal of Fashion Marketing and Management · 2007 · 52 citations

Customer Satisfaction, Structured Questionnaire, Consumer Study +24

Ethnicity, body shape differences and female consumers' apparel fit problems

Bukisile P. Makhanya, Helena M. de Klerk, Karien Adamski et al. · International Journal of Consumer Studies · 2014 · 34 citations

Ethnicity, Body Studies, Virtual Body Images +24

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