Concepedia

Alan Kai‐ming Au

AK

3

Publications

199

Citations

3

H-Index

1997

Active since

Affiliations

Hong Kong Metropolitan University(Current)

Alan Kai‐ming Au is an author at Hong Kong Metropolitan University specializing in management, marketing, and technology.

Top concepts

Publications per year

1997–2000

3

Publications

3

A cognitive model on attitude towards technology adoption

Alan Kai‐ming Au, Peter Enderwick · Journal of Managerial Psychology · 2000 · 135 citations

, , +20

Women in advertising: a comparison of television advertisements in China and Singapore

Wai‐sum Siu, Alan Kai‐ming Au · Marketing Intelligence & Planning · 1997 · 52 citations

, , +21

Cognitive style as a factor influencing performance of business students across various assessment techniques

Alan Kai‐ming Au · Journal of Managerial Psychology · 1997 · 12 citations

, , +24

Rows per page

1–3 of 3