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Dinghao Guo

DG

1

Publications

55

Citations

1

H-Index

2023

Active since

Affiliations

Anhui Polytechnic University(Current)

Dinghao Guo is an author at Anhui Polytechnic University specializing in consumer engagement, consumer research, and consumer behavior.

ORCID

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Publications per year

2023–2023

1

Publications

1

The rhythm of shopping: How background music placement in live streaming commerce affects consumer purchase intention

Shengliang Zhang, Dinghao Guo, Xiaodong Li · Journal of Retailing and Consumer Services · 2023 · 55 citations

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