Concepedia

Bryan Usrey

BU

2

Publications

102

Citations

2

H-Index

2020

Active since

Affiliations

University of Leeds(Current)

Bryan Usrey is an author at University of Leeds.

ORCID

Publications per year

2020–2021

2

Publications

2

How Downplaying Product Greenness Affects Performance Evaluations: Examining the Effects of Implicit and Explicit Green Signals in Advertising

Bryan Usrey, Dayananda Palihawadana, Charalampos Saridakis et al. · Journal of Advertising · 2020 · 67 citations · Full text

Consumer cynicism in service failures

Hai Anh Tran, Yuliya Strizhakova, Bryan Usrey et al. · Psychology and Marketing · 2021 · 35 citations · Full text

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