Concepedia

Yuliya Strizhakova

YS

Statistics

Publications

20

Citations

2.3K

H-Index

18

Active since

2006

Affiliations

Rutgers, The State University of New Jersey(Current)

University of Connecticut

Rutgers Sexual and Reproductive Health and Rights

University of Arizona

Michigan Technological University

Yuliya Strizhakova is an author at Rutgers, The State University of New Jersey specializing in marketing, business, and consumer behavior.

Publications per year

2006–2022

20

Publications

20

Effects of Alcohol Advertising Exposure on Drinking Among Youth

Leslie B. Snyder, Frances Fleming‐Milici, Michael D. Slater et al. · Archives of Pediatrics and Adolescent Medicine · 2006 · 391 citations

Public Health, Health Behavior, Marketing +14

Branded Products as a Passport to Global Citizenship: Perspectives from Developed and Developing Countries

Yuliya Strizhakova, Robin A. Coulter, Linda L. Price · Journal of International Marketing · 2008 · 306 citations

Business, Marketing, Marketing Management +17

Branding in a global marketplace: The mediating effects of quality and self-identity brand signals

Yuliya Strizhakova, Robin A. Coulter, Linda L. Price · International Journal of Research in Marketing · 2011 · 164 citations

Business, Marketing, Marketing Management +13

The “green” side of materialism in emerging BRIC and developed markets: The moderating role of global cultural identity

Yuliya Strizhakova, Robin A. Coulter · International Journal of Research in Marketing · 2012 · 164 citations

Social Sciences, Cultural Studies, International Business +13

Drivers of Local Relative to Global Brand Purchases: A Contingency Approach

Yuliya Strizhakova, Robin A. Coulter · Journal of International Marketing · 2014 · 159 citations

Business, Marketing, Marketing Management +16

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