Yue Huang - Concepedia

Author

Yue Huang

Hong Kong Baptist University ORCID

Also Known As

Huang, Yue, J. Xie, Y Huang, YUE YUAN HUANG, Yi Ke Huang, Yongyou Huang, Yue Huang, Yue Yuan Huang

Publications

447

Citations

H-Index

Concepts

All Affiliations

Hong Kong Baptist University University of Shanghai for Science and Technology

About

Yue Huang is an author at Hong Kong Baptist University specializing in management, marketing, and brand equity.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	5	5	191
2	Business	3	3	117
3	Arts	1	1	15
4	Engineering	1	1	15
5	Language Studies	1	1	65

Yue Huang

Publications

350

Citations

H-Index

Page 1

	Year	Citations
Factors Affecting Chinese Consumers’ Impulse Buying Decision of Live Streaming E-Commerce Yue Huang, Lu Suo Asian Social Science Customer SatisfactionDigital MarketingConsumer StudyConsumer ResearchPrice Promotion	2021	74
The impact of the absence of grammatical tense in L1 on the acquisition of the tense-aspect system in L2 Suying Yang, Yue Huang IRAL - International Review of Applied Linguistics in Language Teaching Second Language LearningApplied LinguisticsSecond Language AcquisitionSyntaxTense-aspect System	2004	65
Brand naming in China: a linguistic approach Allan K. K. Chan, Yue Huang Marketing Intelligence & Planning Brand PerceptionAdvertisingBrand EquityBrand PositioningInternational Marketing	1997	59
Initiatives and challenges in using gamification in transportation: a systematic mapping Wenjing Wang, Hongcheng Gan, Xinyu Wang, European Transport Research Review	2022	50
Analysis of park and ride mode choice behavior under multimodal travel information service Yue Huang, Hongcheng Gan, Peng Jing, Transportation Letters	2021	34
Chinese brand naming: from general principles to specific rules Yue Huang, Allan K. K. Chan International Journal of Advertising Linguistic AspectAdvertisingBrand EquityPersonal BrandingBrand Positioning	1997	28
The role of language and culture in marketing communication Yue Huang, Allan K. K. Chan Journal of Asian Pacific Communication Cross-cultural MarketingBrand StrategyConsumer ResearchChinese Brand NamingManagement	2005	15
Towards Purpose Driven Content Interaction Modeling and Processing based on DIKW Yue Huang, Yucong Duan EngineeringKnowledge ExtractionInteractive ComputingInformation MigrationSemantic Web	2021	15
To Be or Not To Be—The Variable Use of the Verb BE in the Interlanguage of Hong Kong Chinese Children Nancy Lee, Yue Huang RELC Journal	2004	10

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