Yue Huang

Factors Affecting Chinese Consumers’ Impulse Buying Decision of Live Streaming E-Commerce

Yue Huang, Lu Suo · Asian Social Science · 2021 · 74 citations · Full text

Customer Satisfaction, Digital Marketing, Consumer Study +19

The impact of the absence of grammatical tense in L1 on the acquisition of the tense-aspect system in L2

Suying Yang, Yue Huang · IRAL - International Review of Applied Linguistics in Language Teaching · 2004 · 65 citations

Second Language Learning, Applied Linguistics, Second Language Acquisition +13

Brand naming in China: a linguistic approach

Allan K. K. Chan, Yue Huang · Marketing Intelligence & Planning · 1997 · 59 citations

Brand Perception, Advertising, Brand Equity +13

Initiatives and challenges in using gamification in transportation: a systematic mapping

Wenjing Wang, Hongcheng Gan, Xinyu Wang et al. · European Transport Research Review · 2022 · 50 citations · Full text

Analysis of park and ride mode choice behavior under multimodal travel information service

Yue Huang, Hongcheng Gan, Peng Jing et al. · Transportation Letters · 2021 · 34 citations