Liang Ma

Effects of attributed responsibility and response strategies on organizational reputation: A meta-analysis of situational crisis communication theory research

Liang Ma, Mengqi Zhan · Journal of Public Relations Research · 2016 · 193 citations

Reputation Management, Social Influence, Communication +26

CDC's Use of Social Media and Humor in a Risk Campaign—“Preparedness 101: Zombie Apocalypse”

Julia Daisy Fraustino, Liang Ma · Journal of Applied Communication Research · 2015 · 80 citations

Emerging Media, Public Opinion, Communication +24

How publics react to situational and renewing organizational responses across crises: Examining SCCT and DOR in social-mediated crises

Xinyan Zhao, Mengqi Zhan, Liang Ma · Public Relations Review · 2020 · 44 citations

Organizational Communication, Emergency Communication, Disaster Management +11

How to turn your friends into enemies: Causes and outcomes of customers’ sense of betrayal in crisis communication

Liang Ma · Public Relations Review · 2018 · 43 citations

Interpersonal Communication, Communication Study, Crisis Communication +8

When love becomes hate: how different consumer-brand relationships interact with crises to influence consumers' reactions

Liang Ma · Corporate Communications An International Journal · 2020 · 32 citations

Customer Satisfaction, Consumer Study, Consumer Research +19