Concepedia

Megan A. Vendemia

MA

Statistics

Publications

4

Citations

187

H-Index

4

Active since

2015

Affiliations

The Ohio State University(Current)

Megan A. Vendemia is an author at The Ohio State University specializing in interactive marketing, social media, and consumer behavior.

ORCID

Top concepts

Publications per year

2015–2017

4

Publications

4

How People Evaluate Online Reviews

David C. DeAndrea, Brandon Van Der Heide, Megan A. Vendemia et al. · Communication Research · 2015 · 71 citations

, , +21

When do consumers buy the company? Perceptions of interactivity in company-consumer interactions on social networking sites

Megan A. Vendemia · Computers in Human Behavior · 2017 · 65 citations

, , +13

How Affiliation Disclosure and Control Over User-Generated Comments Affects Consumer Health Knowledge and Behavior: A Randomized Controlled Experiment of Pharmaceutical Direct-to-Consumer Advertising on Social Media

David C. DeAndrea, Megan A. Vendemia · Journal of Medical Internet Research · 2016 · 39 citations · Full text

(Re)Viewing Reviews: Effects of Emotionality and Valence on Credibility Perceptions in Online Consumer Reviews

Megan A. Vendemia · Communication Research Reports · 2017 · 12 citations

1–4 of 4