Concepedia
Statistics
Publications
4
Citations
73
H-Index
Active since
2013
Affiliations
University of Florida(Current)
King Saud University
Hee Youn Kim is an author at University of Florida specializing in brand building, brand strategy, and brand equity.
Top concepts
HealthCultureTourismBrandingBusinessMarketingSociologyManagementMotivationAdvertising
Publications per year
2013–2018
Consumers' Intention to Attend Soccer Events: Application and Extension of the Theory of Planned Behavior
Melfy Eddosary, Yong Jae Ko, Michael Sagas et al. · Psychological Reports · 2015 · 30 citations
Examining national tourism brand image: content analysis of <i>Lonely Planet Korea</i>
Hee Youn Kim, Ji‐Hwan Yoon · Tourism Review · 2013 · 22 citations
Tourism Management, Tourism Performance, Brand Strategy +18
Donor motivation in college sport: Does contribution level matter?
Chanmin Park, Yong Jae Ko, Hee Youn Kim et al. · Social Behavior and Personality An International Journal · 2016 · 11 citations · Full text
Physical Activity, Social Influence, Exercise Psychology +18
Influence of Gift-Giving in Social Network Games on Social Capital: Relationship Types, Gift-Giving Types, and the Big Five Factors of Personality
Moon Kyeong Kim, Hee Youn Kim, Younah Kang · International Journal of Human-Computer Interaction · 2018 · 10 citations
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