Concepedia
Statistics
Publications
14
Citations
904
H-Index
12
Active since
2006
Affiliations
Konkuk University(Current)
Konkuk University Medical Center
Oklahoma State University
Department of Commerce
University of North Carolina at Greensboro
Jin Yong Park is an author at Konkuk University specializing in marketing, business, and consumer behavior.
Publications per year
2006–2023
Cross‐cultural examination of the relationships among firm reputation, e‐satisfaction, e‐trust, and e‐loyalty
Byoungho Jin, Jin Yong Park, Jiyoung Kim · International Marketing Review · 2008 · 312 citations
Business, Marketing, Marketing Management +12
What makes online community members commit? A social exchange perspective
Byoungho Jin, Jin Yong Park, Hye‐Shin Kim · Behaviour and Information Technology · 2010 · 135 citations
Social Sciences, Organization Studies, Organizational Behavior +12
The Moderating Effect of Online Purchase Experience on the Evaluation of Online Store Attributes and the Subsequent Impact on Market Response Outcomes
Byoungho Jin, Jin Yong Park · ACR North American Advances · 2006 · 111 citations
Business, Marketing, Marketing Management +17
Comparison of Chinese and Indian consumers' evaluative criteria when selecting denim jeans
Byoungho Jin, Jin Yong Park, Jay Sang Ryu · Journal of Fashion Marketing and Management · 2010 · 68 citations
Business, Marketing, Marketing Management +15
Sustainable Marketing Strategies as an Essential Tool of Business
Jin Yong Park, Sriram Veeraiya Perumal, Shouvik Sanyal et al. · American Journal of Economics and Sociology · 2022 · 58 citations
Business, Marketing, Strategy +11
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