Concepedia
Statistics
Publications
6
Citations
467
H-Index
Active since
2011
Affiliations
University of Nevada, Las Vegas(Current)
California State Polytechnic University
Iowa State University
Florida International University
Myongjee Yoo is an author at University of Nevada, Las Vegas specializing in marketing, business, and hospitality management.
Publications per year
2011–2023
Customer loyalty marketing research: A comparative approach between hospitality and business journals
Myongjee Yoo, Billy Bai · International Journal of Hospitality Management · 2012 · 158 citations
Business, Marketing, Marketing Management +14
Hospitality marketing research from 2000 to 2009
Myongjee Yoo, SoJung Lee, Billy Bai · International Journal of Contemporary Hospitality Management · 2011 · 128 citations
Management, Hospitality Management, Marketing +6
The role of social media during the pre-purchasing stage
Sujin Song, Myongjee Yoo · Journal of Hospitality and Tourism Technology · 2016 · 125 citations
Business, Marketing, Marketing Management +17
Examining Celebrity Fandom Levels and Its Impact on Destination Loyalty
SoJung Lee, Myongjee Yoo · Journal of Quality Assurance in Hospitality & Tourism · 2015 · 21 citations
Management, Marketing, Tourism Management +16
Predicting hotel booking cancelation with machine learning techniques
Myongjee Yoo, Ashok K. Singh, Noah Loewy · Journal of Hospitality and Tourism Technology · 2023 · 20 citations
Computing, Computer Science, Hospitality Management +17
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