Concepedia

Yanying Hu

YH

Statistics

Publications

2

Citations

58

H-Index

2

Active since

2017

Affiliations

Northeast Forestry University(Current)

Yanying Hu is an author at Northeast Forestry University specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchCultureBusinessEconomicsAdvertisingDecision TheoryDecision-makingDigital Economy

Publications per year

2017–2023

2

Publications

2

Sustainable and resilient e-commerce under COVID-19 pandemic: a hybrid grey decision-making approach

Saleh Yahya Alwan, Yanying Hu, Ahmed Abdulwali Mohammed Haidar Al Asbahi et al. · Environmental Science and Pollution Research · 2023 · 42 citations · Full text

Marketing, Economics, Online Customer Behavior +12

E-Shopping Patterns of Chinese and US Millennials

Brian F. Blake, Kimberly A. Neuendorf, Richard J. LaRosa et al. · Journal of Internet Commerce · 2017 · 16 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Study +19

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