Concepedia

Suzilawati Kamarudin

SK

Statistics

Publications

11

Citations

304

H-Index

10

Active since

2001

Affiliations

University of Technology Malaysia(Current)

University of Business and Technology

Suzilawati Kamarudin is an author at University of Technology Malaysia specializing in management, business, and marketing.

Top concepts

ManagementBusinessMarketingEducationTechnologyStrategic ManagementEngineeringUser ExperienceAugmented RealityDigital Marketing

Publications per year

2001–2024

11

Publications

11

Influence of augmented reality app on intention towards e-learning amidst COVID-19 pandemic

Muhammad Amer Saleem, Suzilawati Kamarudin, Haneen Mohammad Shoaib et al. · Interactive Learning Environments · 2021 · 78 citations

E-learning, Engineering, Education +19

Retail Consumers’ Behavioral Intention to Use Augmented Reality Mobile Apps in Pakistan

Muhammad Amer Saleem, Suzilawati Kamarudin, Haneen Mohammad Shoaib et al. · Journal of Internet Commerce · 2021 · 73 citations

Customer Satisfaction, Consumer Uncertainty, Engineering +20

Short-Term and Long-Term Entrepreneurial Intention Comparison between Pakistan and Vietnam

Asim Nasar, Suzilawati Kamarudin, Adriana Mohd Rizal et al. · Sustainability · 2019 · 23 citations · Full text

Economic Development, Education, International Entrepreneurship +18

A model of the relationship between strategic orientation and product innovation under the mediating effect of customer knowledge management

Emad Alani, Suzilawati Kamarudin, Laith Alrubaiee et al. · JOURNAL OF INTERNATIONAL STUDIES · 2019 · 22 citations · Full text

Food and beverage industry competitiveness and halal logistics: Perspective from small and medium enterprises in Malaysia

Maizaitulaidawati Md Husin, Suzilawati Kamarudin, Adriana Mohd Rizal · Asian Journal of Islamic Management (AJIM) · 2021 · 21 citations · Full text

Logistics Processes, Food Demand, Industrial Organization +19

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