Concepedia

Jonathan Beck

JB

6

Publications

146

Citations

6

H-Index

1984

Active since

Affiliations

Munich Business School(Current)

Ludwig-Maximilians-Universität München

Jonathan Beck is an author at Munich Business School specializing in business, marketing, and management.

Top concepts

BusinessMarketingManagementConsumer ResearchEconomicsAdvertisingBrand AwarenessEconomic AnalysisInteractive MarketingMarketing Communication

Publications per year

1984–2009

6

Publications

6

The sales effect of word of mouth: a model for creative goods and estimates for novels

Jonathan Beck · Journal of Cultural Economics · 2007 · 84 citations

Marketing, Sales Effect, Interactive Marketing +10

Fixed, Focal, Fair? Book Prices Under Optional Resale Price Maintenance

Jonathan Beck · SSRN Electronic Journal · 2005 · 16 citations · Full text

Economics, Dynamic Pricing, Asset Pricing +9

Estimating level effects in diffusion of a new technology: barcode scanning at the checkout counter

Jonathan Beck, Michał Grajek, Christian Wey · Applied Economics · 2009 · 15 citations

New Technology, Consumer Research, Technology Adoption +23

The Sales Effect of Word of Mouth: A Model for Creative Goods and Estimates for Novels

Jonathan Beck · SSRN Electronic Journal · 2006 · 11 citations · Full text

Marketing, Sales Effect, Interactive Marketing +10

Formalism and Virtuosity: Franco-Burgundian Poetry, Music, and Visual Art, 1470-1520

Jonathan Beck · Critical Inquiry · 1984 · 10 citations

Art Theory, Literary Theory, Literary History +9

Rows per page

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