Yi Zhao

Effects of Emoticons on the Acceptance of Negative Feedback in Computer-Mediated Communication

Weiquan Wang, Yi Zhao, Lingyun Qiu et al. · Journal of the Association for Information Systems · 2014 · 58 citations · Full text

Social Sciences, Communication, Psychology +16

Effects of System Characteristics on Users' Self-Disclosure in Social Networking Sites

Yanli Jia, Yi Zhao, Yu-Li Lin · 2010 · 23 citations

Business, Information Systems, Management Information Systems +11

Antecedents of the Closeness of Human-Avatar Relationships in a Virtual World

Yi Zhao, Weiquan Wang, Yan Zhu · Journal of Database Management · 2010 · 21 citations

Social Sciences, Communication, Social Psychology +14

Improving consumer stickiness in livestream e-commerce: A mixed-methods study

Lihong Shen, Yuning Zhang, Ying Fan et al. · Frontiers in Psychology · 2022 · 20 citations · Full text

Business, Information Systems, Marketing +16

The Persistent Influence of Gender Stereotypes in Social Entrepreneurial Financing

Yi Zhao, Jina Lee, Cheryl Ellenwood · Journal of Social Entrepreneurship · 2021 · 15 citations

Social Sciences, Entrepreneurship, Gender Studies +16