Concepedia

Zhang Chun-xiang

ZC

1

Publications

19

Citations

1

H-Index

2019

Active since

Affiliations

University of Bologna(Current)

Zhang Chun-xiang is an author at University of Bologna specializing in brand development, business strategy, and brand equity.

ORCID

Top concepts

Publications per year

2019–2019

1

Publications

1

Does VC backing affect brand strategy in technology ventures?

Enrico Forti, Federico Munari, Zhang Chun-xiang · Strategic Entrepreneurship Journal · 2019 · 19 citations · Full text

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