Muhammad Imad ud Din Akbar

Understanding the Antecedents and Consequences of Service-Sales Ambidexterity: A Motivation-Opportunity-Ability (MOA) Framework

Da Liu, Mirza Huzaifa Asif, Muhammad Irfan et al. · Sustainability · 2021 · 85 citations · Full text

Management, Leadership, Marketing +16

Linking Emotional Brand Attachment and Sales Promotion to Post-Purchase Cognitive Dissonance: The Mediating Role of Impulse Buying Behavior

Muhammad Imad ud Din Akbar, Bilal Ahmad, Mirza Huzaifa Asif et al. · Journal of Asian Finance Economics and Business · 2020 · 50 citations · Full text

Business, Marketing, Psychology +14

Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions: a serial mediation model

Bilal Ahmad, Muhammad Imad ud Din Akbar · Journal of Strategic Marketing · 2021 · 40 citations

Business, Marketing, Marketing Management +8

An investigation of sales managers’ aggressiveness in B2B sales leadership: The sequential mediation model of emotional exhaustion and adaptive selling

Bilal Ahmad, Muhammad Imad ud Din Akbar, Mirza Huzaifa Asif et al. · Management Science Letters · 2021 · 17 citations · Full text

Management, Marketing, Marketing Management +9

Key Drivers of Salesperson Performance: The Role of Sales Antecedents and Moderating Effect of Customer Directed Extra Role Behavior

Bilal Ahmad, Muhammad Imad ud Din Akbar · Asian Journal of Economics Business and Accounting · 2020 · 14 citations · Full text

Management, Marketing, Marketing Management +9