Minh T.H. Le

Examining factors that boost intention and loyalty to use Fintech post-COVID-19 lockdown as a new normal behavior

Minh T.H. Le · Heliyon · 2021 · 114 citations · Full text

Business, Marketing, Marketing Management +15

The impact of brand love on brand loyalty: the moderating role of self-esteem, and social influences

Minh T.H. Le · Spanish Journal of Marketing - ESIC · 2021 · 98 citations · Full text

Business, Marketing, Marketing Management +11

Social comparison effects on brand addiction: A mediating role of materialism

Minh T.H. Le · Heliyon · 2020 · 34 citations · Full text

Business, Marketing, Marketing Management +14

Does brand love lead to brand addiction?

Minh T.H. Le · Journal of Marketing Analytics · 2022 · 23 citations

Business, Marketing, Marketing Management +14

Fostering product quality and Brand Trust by QR code traceability and customer reviews: The moderating role of brand reputation in Blockchain

Minh T.H. Le · The Journal of High Technology Management Research · 2024 · 22 citations

Business, Marketing, Marketing Management +14