Concepedia

Tianyu Cui

TC

Statistics

Publications

2

Citations

39

H-Index

2

Active since

2019

Affiliations

Auburn University(Current)

Tianyu Cui is an author at Auburn University specializing in business, consumer behavior, and purchase intention measurement.

Publications per year

2019–2021

2

Publications

2

Examining consumers' perceptions of a 3D printing integrated apparel: a functional, expressive and aesthetic (FEA) perspective

Tianyu Cui, Veena Chattaraman, Lushan Sun · Journal of Fashion Marketing and Management · 2021 · 23 citations

Business, Manufacturing Engineering, Additive Manufacturing +13

Can brands deviate from their brand aesthetic? Brand luxury status as a moderator

Christin Seifert, Tianyu Cui, Veena Chattaraman · Journal of Fashion Marketing and Management · 2019 · 16 citations

Business, Marketing, Marketing Management +11

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