Anubhav A. Mishra

A Study on Customer Satisfaction in Indian Retail Banking

Anubhav A. Mishra · SSRN Electronic Journal · 2009 · 39 citations · Full text

Business, Marketing, Retail Management +13

National vs. Local Celebrity Endorsement and Politics

Anubhav A. Mishra, Abhinav Mishra, Abhinav Mishra et al. · International Journal of Politics Culture and Society · 2014 · 36 citations

Social Sciences, Political Communication, Political Science +12

The role of customer gratitude in relationship marketing: moderation and model validation

Anubhav A. Mishra · Journal of Strategic Marketing · 2016 · 36 citations

Business, Marketing, Marketing Management +13

Consumer Decision-Making Styles and Young-Adult Consumers: An Indian Exploration

Anubhav A. Mishra · RePEc: Research Papers in Economics · 2010 · 32 citations · Full text

Business, Marketing, Marketing Management +15

Consumer innovativeness and consumer decision styles: a confirmatory and segmentation analysis

Anubhav A. Mishra · The International Review of Retail Distribution and Consumer Research · 2014 · 28 citations

Business, Marketing, Marketing Management +17