Concepedia

Maria Eriksson

ME

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Publications

2

Citations

56

H-Index

2

Active since

2010

Affiliations

Mid Sweden University(Current)

Maria Eriksson is an author at Mid Sweden University specializing in brand building, brand strategy, and consumer research.

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Top concepts

Publications per year

2010–2012

2

Publications

2

Can selecting the right values help TQM implementation? A case study about organisational homogeneity at the Walt Disney Company

Pernilla Ingelsson, Maria Eriksson, Johan Lilja · Total Quality Management & Business Excellence · 2012 · 40 citations · Full text

Commercial experiences from a customer perspective

Johan Lilja, Maria Eriksson, Pernilla Ingelsson · The TQM Journal · 2010 · 16 citations

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