Zheng Jiang is an author at Sichuan University specializing in consumer engagement, journalism, and interactive marketing.
Top concepts
ArtsTrustBusinessMarketingJournalismManagementSocial MediaCommunicationLive StreamingViral Marketing
Publications per year
2022–2022
1
1
Propelling consumer engagement via entrepreneurs' live streaming?
Zheng Jiang, Haizhong Wang, Jiaolong Xue et al. · Frontiers in Psychology · 2022 · 18 citations · Full text
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