Concepedia

Kavita Srivastava

KS

Statistics

Publications

3

Citations

56

H-Index

3

Active since

2023

Affiliations

Rajiv Gandhi Institute of Petroleum Technology(Current)

Kavita Srivastava is an author at Rajiv Gandhi Institute of Petroleum Technology specializing in retail management, customer experience management, and shopping experience.

ORCID

Publications per year

2023–2024

3

Publications

3

Consumer patronage intention: role of multi-sensory and atmospheric experiences in retail

Divyanshi Pal, Kavita Srivastava · International Journal of Retail & Distribution Management · 2023 · 22 citations

, , +17

Sensory marketing: the mediating role of hedonic emotions between multisensory experiences and mall patronage intention

Divyanshi Pal, Kavita Srivastava, Neha Gupta · Asia Pacific Journal of Marketing and Logistics · 2024 · 20 citations

, , +12

Importance of AI attributes in Indian retail stores: a conjoint analysis approach

Kavita Srivastava, Divyanshi Pal · International Journal of Retail & Distribution Management · 2024 · 14 citations

, , +17

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