Concepedia

Yueqiu Lei

YL

2

Publications

245

Citations

2

H-Index

2023

Active since

Affiliations

Huazhong University of Science and Technology(Current)

Yueqiu Lei is an author at Huazhong University of Science and Technology specializing in interactive marketing, persuasion, and social influence.

Top concepts

MarketingManagementPersuasionSocial InfluenceConsumer ResearchVirtual InfluencersInteractive MarketingArtsBiasBusiness

Publications per year

2023–2023

2

Publications

2

Can you sense without being human? Comparing virtual and human influencers endorsement effectiveness

Huajun Li, Yueqiu Lei, Qi Zhou et al. · Journal of Retailing and Consumer Services · 2023 · 142 citations

User Perception, Majority Influence, Social Media +15

Mere copycat? The effects of human versus human-like virtual influencers on brand endorsement effectiveness: A moderated serial-mediation model

Qi Zhou, Bin Li, Huajun Li et al. · Journal of Retailing and Consumer Services · 2023 · 103 citations

Moderated Serial-mediation Model, Behavioral Sciences, Advertising +15

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