Concepedia

Qi Zhou

QZ

8

Publications

502

Citations

8

H-Index

2020

Active since

Affiliations

Huazhong University of Science and Technology(Current)

Tsinghua University

Qi Zhou is an author at Huazhong University of Science and Technology specializing in management, interactive marketing, and communication.

Top concepts

ManagementInteractive MarketingMarketingPersuasionCommunicationConsumer ResearchArtsSocial InfluenceBehavioral ScienceBusiness

Publications per year

2020–2024

8

Publications

8

Can you sense without being human? Comparing virtual and human influencers endorsement effectiveness

Huajun Li, Yueqiu Lei, Qi Zhou et al. · Journal of Retailing and Consumer Services · 2023 · 142 citations

User Perception, Majority Influence, Social Media +15

Mere copycat? The effects of human versus human-like virtual influencers on brand endorsement effectiveness: A moderated serial-mediation model

Qi Zhou, Bin Li, Huajun Li et al. · Journal of Retailing and Consumer Services · 2023 · 103 citations

Moderated Serial-mediation Model, Behavioral Sciences, Advertising +15

Empathy with influencers? The impact of the sensory advertising experience on user behavioral responses

Bin Li, Shuang Chen, Qi Zhou · Journal of Retailing and Consumer Services · 2023 · 66 citations

User Perception, Behavioral Sciences, Advertising +15

UAV- and Machine Learning-Based Retrieval of Wheat SPAD Values at the Overwintering Stage for Variety Screening

Jianjun Wang, Qi Zhou, Jiali Shang et al. · Remote Sensing · 2021 · 62 citations · Full text

Variety Screening, Precision Agriculture, Environmental Monitoring +22

Talking to a bot or a wall? How chatbots vs. human agents affect anticipated communication quality

Qi Zhou, Bin Li, Lei Han et al. · Computers in Human Behavior · 2023 · 62 citations

Conversational User Interface, Cognitive Science, Engineering +13

Rows per page

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