Concepedia

Andrea Moretti

AM

Statistics

Publications

8

Citations

280

H-Index

8

Active since

2001

Affiliations

University of Udine(Current)

Andrea Moretti is an author at University of Udine specializing in marketing, management, and consumer behavior.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchBusinessConsumer Decision MakingHealthCultureTourismAdvertising

Publications per year

2001–2022

8

Publications

8

Religiosity, materialism, consumer environmental predisposition. Some insights on vegan purchasing intentions in Italy

Francesco Raggiotto, Michela C. Mason, Andrea Moretti · International Journal of Consumer Studies · 2018 · 85 citations · Full text

Religiosity, Agricultural Economics, Value Theory +16

Investigating the antecedents of African fast food customers' loyalty: A self-congruity perspective

Rania A.M. Shamah, Michela C. Mason, Andrea Moretti et al. · Journal of Business Research · 2017 · 81 citations · Full text

Self-congruity Perspective, Customer Satisfaction, Consumer Study +9

Reengineering the Museum's Role in the Tourism Value Chain: Towards an IT Business Model

Valeria Minghetti, Andrea Moretti, Stefano Micelli · Information Technology & Tourism · 2001 · 31 citations

Tourism Management, Destination Marketing, Business Intelligence +10

Advertising on the edge: appeal effectiveness when advertising in extreme sports

Francesco Raggiotto, Daniele Scarpi, Andrea Moretti · International Journal of Advertising · 2019 · 28 citations · Full text

Sport Type, Consumer Research, Social Marketing +19

Antecedents and moderators of golf tourists’ behavioral intentions

Michela C. Mason, Andrea Moretti · EuroMed Journal of Business · 2015 · 17 citations

Customer Satisfaction, Tourism Management, Tourism Performance +20

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