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Zhiqiang Wu

ZW

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Publications

1

Citations

70

H-Index

1

Active since

2024

Affiliations

Shandong University(Current)

Zhiqiang Wu is an author at Shandong University specializing in interactive marketing, consumer engagement, and social computing.

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Publications per year

2024–2024

1

Publications

1

Digital human calls you dear: How do customers respond to virtual streamers’ social-oriented language in e-commerce livestreaming? A stereotyping perspective

Ruiqi Yao, Guijie Qi, Zhiqiang Wu et al. · Journal of Retailing and Consumer Services · 2024 · 70 citations

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