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Digital human calls you dear: How do customers respond to virtual streamers’ social-oriented language in e-commerce livestreaming? A stereotyping perspective

Digital MarketingCommunicationOnline Customer BehaviorConsumer EngagementSocial-oriented LanguageSocial MediaStereotyping PerspectiveManagementConsumer BehaviorComputer-mediated CommunicationUser-generated ContentUser ExperienceMedia DistributionDigital MediaDigital EntertainmentMarketingVirtual StreamersInteractive MarketingSocial ComputingArts