4
Publications
82
Citations
4
H-Index
2014
Active since
Affiliations
Shanghai Jiao Tong University(Current)
Xiaoling Lu is an author at Shanghai Jiao Tong University specializing in interactive marketing, management, and marketing.
Top concepts
MarketingManagementConsumer ResearchInteractive MarketingBusinessAdvertisingText MiningBrand EquityCommunicationOnline Reviews
Publications per year
2014–2024
4
4
Yuxuan Guo, Feifei Wang, Chen Xing et al. · Electronic Commerce Research and Applications · 2022 · 34 citations
Consumer Learning Embedded in Electronic Word of Mouth
Xiaoling Lu, Yuzhu Li, Zhe Zhang et al. · Journal of electronic commerce research · 2014 · 22 citations
Customer Satisfaction, Consumer Study, Consumer Research +17
Rows per page
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