Arman Hj. Ahmad

The Impact of Young Celebrity Endorsements in Social Media Advertisements and Brand Image Towards the Purchase Intention of Young Consumers

Arman Hj. Ahmad, Izian Idris, Cordelia Mason et al. · International Journal of Financial Research · 2019 · 55 citations · Full text

Business, Marketing, Marketing Management +17

THE PREDICTORS OF SPORTS TOURISM INVOLVEMENT IN MALAYSIA: AN EXTREME SPORT OVERVIEW

Arman Hj. Ahmad, Alisa Ibrahim, Zulkarnian Hj. Ahmad et al. · Humanities & Social Sciences Reviews · 2019 · 24 citations · Full text

Management, Tourism Management, Destination Management +15

THE ROLE OF PERCEIVED BENEFITS AND PERCEIVED RISKS TOWARDS THE CONSUMERS' PURCHASE INTENTION VIA E- COMMERCE: EVIDENCE FROM INDONESIA

Arman Hj. Ahmad, Rizal Ula Ananta Fauzi, Aliffianti Safiria Ayu Ditta · 2020 · 20 citations · Full text

Business, Marketing, Marketing Management +17