Concepedia
Statistics
Publications
4
Citations
147
H-Index
Active since
2016
Affiliations
Guangzhou University(Current)
Guangdong University of Technology
Hui Zhu is an author at Guangzhou University specializing in management, consumer research, and marketing.
Top concepts
MarketingManagementConsumer ResearchInteractive MarketingBusinessConsumer BehaviorConsumer Decision MakingStatisticsAdvertisingData Mining
Publications per year
2016–2024
Privacy calculus and its utility for personalization services in e-commerce: An analysis of consumer decision-making
Hui Zhu, Carol Xiaojuan Ou, W.J.A.M. van den Heuvel et al. · Information & Management · 2016 · 99 citations
Marketing, Privacy Framework, Privacy Management +14
Exploring the digitalization paradox: the impact of digital technology convergence on manufacturing firm performance
Hongming Gao, Xiaolong Xue, Hui Zhu et al. · Journal of Manufacturing Technology Management · 2024 · 20 citations
Identifying market structure to monitor product competition using a consumer-behavior-based intelligence model
Mingjun Zhan, Hongming Gao, Hongwei Liu et al. · Asia Pacific Journal of Marketing and Logistics · 2020 · 17 citations
Marketing Analytics, Engineering, Business Intelligence +24
Dynamic property of consumer-based brand competitiveness (CBBC) in human interaction behavior
Meihua Zuo, Hongwei Liu, Hui Zhu et al. · Industrial Management & Data Systems · 2019 · 11 citations
Customer Satisfaction, Consumer Uncertainty, Consumer Study +22
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