Dongyi Wang

Statistics

Publications

Citations

243

H-Index

Active since

2022

Affiliations

University of International Business and Economics(Current)

University of New Mexico

Ecole des Hautes Etudes Commerciales du Nord

Dongyi Wang is an author at University of International Business and Economics specializing in live streaming commerce, online consumer behavior, and business.

ORCID

Publications per year

2022–2023

Publications

Big arena, small potatoes: A mixed-methods investigation of atmospheric cues in live-streaming e-commerce

Dongyi Wang, Xin Luo, Ying Hua et al. · Decision Support Systems · 2022 · 145 citations

Business, Marketing, Marketing Management +17

Customers’ help-seeking propensity and decisions in brands’ self-built live streaming E-Commerce: A mixed-methods and fsQCA investigation from a dual-process perspective

Dongyi Wang, Xin Luo, Ying Hua et al. · Journal of Business Research · 2022 · 57 citations

Business, Marketing, Marketing Management +16

Discovering the Juxtaposed Affordances in Digitally Transformed Live Streaming E-commerce: a Mixed-Methods Study from a Vicarious Learning Perspective

Ying Hua, Dongyi Wang, Xin Luo et al. · European Journal of Information Systems · 2023 · 41 citations

Business, Marketing, E-commerce Systems +15

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