Concepedia

Lei Zhao

LZ

Statistics

Publications

3

Citations

39

H-Index

3

Active since

2013

Affiliations

Zhejiang University of Technology(Current)

Lei Zhao is an author at Zhejiang University of Technology specializing in management, marketing, and communication.

Top concepts

MarketingManagementPersuasionPsychologyAdvertisingCommunicationSocial SciencesConsumer BehaviorConsumer ResearchBehavioral Science

Publications per year

2013–2020

3

Publications

3

Use of Electroencephalography for the Study of Gain–Loss Asymmetry in Intertemporal Decision-Making

Lei Zhao, Zuoli Shi, Qian Zheng et al. · Frontiers in Neuroscience · 2018 · 17 citations · Full text

Love at First Glance but Not After Deep Consideration: The Impact of Sexually Appealing Advertising on Product Preferences

Fengpei Hu, Qingyuan Wu, Yiwei Li et al. · Frontiers in Neuroscience · 2020 · 12 citations · Full text

Deep Consideration, Behavioral Decision Making, Consumer Study +23

Understanding China’s mental illness defense

Lei Zhao, Gerry Ferguson · Journal of Forensic Psychiatry and Psychology · 2013 · 10 citations

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