Concepedia

Hong Jin-Bae

HJ

4

Publications

343

Citations

4

H-Index

2001

Active since

Affiliations

University of Massachusetts Amherst(Current)

Hong Jin-Bae is an author at University of Massachusetts Amherst specializing in sports marketing, marketing, and marketing strategy.

Top concepts

Publications per year

2001–2011

4

Publications

4

Motivational Factors for Evaluating Sport Spectator and Participant Markets

Mark A. McDonald, George R. Milne, Hong Jin-Bae · Sport Marketing Quarterly · 2002 · 267 citations

Motivation for Japanese baseball fans' interest in Major League Baseball

Hong Jin-Bae, Mark A. McDonald, Chun-suk Yoon et al. · International Journal of Sport Management and Marketing · 2005 · 42 citations

, , +20

Sport fans' sponsorship evaluation based on their perceived relationship value with a sport property

Hong Jin-Bae · International Journal of Sport Management and Marketing · 2011 · 23 citations

Japanese spectator sport industry: Cultural changes creating new opportunities

Mark A. McDonald, Toru Mihara, Hong Jin-Bae · European Sport Management Quarterly · 2001 · 11 citations

, , +22

Rows per page

1–4 of 4